Including images in your social posts is proven best-practice for increased engagement. To expand that reach, consider using clickable social cards—images that link directly to your landing page or offer.
Why Clickable Cards
When you add an image to a traditional Facebook or twitter post, users generally engage with that image by clicking it and viewing an enlarged version of the photo. That’s great, and we love when people engage with our content, but wouldn’t it be better if clicking that image actually brought that contact into your funnel?
By creating a clickable social card, you can embed an image into your social feed that connects directly to the page or offer of your choice. When a prospect clicks your image, they are immediately linked to your offer.
Free Clickable Card Generation
I’ve had success with anyimage.io when it comes to creating free social cards. This site allows you to create watermark-free social cards, with titles captions, that link to any URL of your choice.
Start by uploading the photo of your choice. Next, add the title, description, and destination URL. Once you save your options, you’ll be provided with a URL to share on social media. This URL will effectively embed your clickable card into your social feed.
The embeds are high quality images, and the service is entirely free. Give it a shot and see the engagement and conversions on your twitter and Facebook posts skyrocket.
Need a hand getting your social media game up to snuff? Drop me a line and I’ll see how I can help!
DeMaio Digital Marketing 