Do you ever make a post or run an ad on Facebook that generates a lot of “buzz” but doesn’t convert into leads or sales for your team? Sometimes great ad copy can generate a lot of views and engagements, but if your prospects aren’t at the right point in their buying journey, they’ll brush it off.
Now, we could retarget these people with ad after ad, moving them down the funnel until they’re ready to reach out. But that’s expensive, and risky. But what if you could connect with those people who comment on your posts, and keep them in the loop until they’re ready to buy, without buying more ads? Enter the Comment Guard. Another great reason to sign up for MobileMonkey!
Comment Guard
The Comment Guard is an ingenious little Facebook trick that allows you to automatically target anyone who comments on your posts, and add them to a Facebook Messenger chat flow. This means that when someone comments on your post or ad, they’ll receive a message from your Facebook page. This message could be anything—a special sale offer, an invitation to an insiders’ club, a quiz or FAQ page, an update on related content. Anything that will intrigue the prospect, and make them want to engage further.
Well-designed comment guard outreach can turn even the most casual commenters into dedicated fans. Once a prospect engages with your message, you “have them” and can reach out to them via Messenger whenever you have valuable information. The power of connecting a catchy ad with a comment guard, which feeds into a marketing campaign delivered directly to someone’s Facebook notifications is mind-blowing. A well-executed campaign can produce sales results for a fraction of the cost of an email outreach campaign.
Mobile Monkey
Using MobileMonkey’s online chatbot building platform, you can easily create a comment guard and ensuing message. MobileMonkey makes it really easy to feed contacts into your drip campaigns to keep them engaged after the initial comment. Connect your Facebook page to MobileMonkey’s free platform, and start by setting up your Comment Guard under Lead Magnets.
Once your comment guard is set up, you can create a dialogue to connect to the comment guard. Basically, you can design a chatbot to engage with your prospects once the initial outreach has taken place. Using this bot, you can learn more about your prospect and segment them into different audiences for future outreach.
Best practices
A few things about setting up a comment guard, and delivering content via messenger. Reaching out to someone on messenger is an inherently personal way to contact someone. People do not want to be pitched a product, or bombarded with marketing information on their personal communication channels.
Make sure every message you send is helpful, and adds value for your prospect. Special offers, sales, helpful information—all fair game, in moderation. Self-promotion, putting down competitors, generic updates, and poorly timed chat blasts, are serious do-nots.
As with email outreach, always give your prospects the option to opt out of your communications. Opting out obviously isn’t your ideal outcome, but it’s much better than getting blocked.
Conclusion
Using MobileMonkey’s free chatbot platform, you can connect your high performing Facebook posts and ads to a comment guard. This comment guard allows you send an automated message to anyone who comments on your posts. Once you’ve reached out to them with a valuable chat dialogue (something that will encourage them to engage with your chatbot), you can connect to them long-term using drip campaigns and chat blasts.
If you’re interested in getting started with chatbots, but aren’t sure how—drop me a line! I’d be happy to help.
DeMaio Digital Marketing 