Why You Need to be Retargeting Your Website Visitors

If you have a product or service that you sell online, you absolutely need to be dedicating some of your ad budget to retargeted ads. Quite simply, it’s the cheapest, most effective way to convert leads into customers.

What is Retargeting

Retargeting, or retargeted ad campaigns, are campaigns that focus on prospects who have already interacted with your site or your products. People who have already converted on an ad or a landing page, but never made a purchase are one of the most powerful and high-converting audiences you can create. You know that these people are interested in your product, or are looking for a solution to a problem that you may be able to solve.

Track and Target Visitors

By tracking your website visitors, and which pages they visit, you can create hyper-specific ad audiences, and the relevant ads to go with them. You see these all the time on Facebook, Google, and elsewhere. You search for a certain product, and the next thing you know you have an ad from that business trying to draw you back in. When used correctly, and done well, these types of ads can save you up to 90% per click.

Why You Need to be Retargeting

Retargeting your prospects, and even your previous buyers, is the cheapest and fastest way to build your customer base and grow sales. If you are putting money into digital advertising to build brand awareness, or educate relevant audiences on your product or service, you really should be diverting some of that ad spend towards retargeted ads. You’re leaving revenue on the table if you aren’t using automation to reach out to these highly qualified leads.

Lower Cost

For pennies on the dollar, compared to your awareness campaigns, you can convert reluctant prospects into paying customers, without any guesswork. The formula is simple: track your visitors; target specific ads at specific visitors; convert. It’s one tool in your marketing toolbox that is absolutely essential.

Better Experience

Once a prospect connects with you via your website or social media, you have the advantage of information. You know exactly what products they’ve shown interest in, and when. Targeting these prospects is far more beneficial and cost-effective than targeting wide swaths of demographics and interests, in the hop of intersecting with the right customer. Bring the customer to you with high quality content, and close with retargeted ads.

Get in touch today to discuss the power of retargeting ads and what they can do for your business!