Are you tired of your social ads creating seemingly valuable leads, only to have them fizzle before you can convert them to customers? Many small businesses struggle with reaching out and connecting to customers in a timely fashion, because they just don’t have the workforce for it. Making and taking cold calls and appointments takes a lot of time—reaching out to unqualified leads to try to schedule a call can take even more time, and often yields less for the time spent. Automating the process of scheduling calls will free up yourself or your reps to focus on closing the best leads.
Automating Your Appointment Bookings
The best way to automate the booking process is to integrate a chatbot with your website, social ads, and your calendar. Your chatbot can serve to answer the common questions first raised by a potential customer, and then drive that customer to make an appointment when their intentions have been qualified.
There are countless chatbot-building software platforms cropping up every day, but the best platforms give you the ability to integrate with your calendars and websites for free. Imagine the time you could free up by having your appointment book filled by valuable prospects, all on their own volition.
Free Chatbot Building
My favorite platforms to use for this are MobileMonkey and Hubspot. Both services offer free chatbot-building software, with the option for a paid alternative, with more capabilities. Using your native calendar software (whether it be Google Calendar, Hubspot’s scheduler, etc.), our chat bots can offer prospects the ability to book a call based on your availability, so that you’ll never be caught double-booked.
Prospective clients can interact with your bot in a number of ways, depending on your industry or product. Bots can be set to respond to comments on Facebook posts or ads, or to pop-up on selected pages of your website with helpful tips or offers. Once your lead has connected with your bot, you can guide them through a fast-paced, miniature “funnel,” with the goal of creating an appointment or booking a sales call.
Personalization
The possibilities for your chatbot are really endless, but one must-have attribute is the ability to book a call with a live person, straight from your bot. All it takes is a well-placed link within your chatbot dialogue. Where and when to include the link, and what else to include in your chatbot’s dialogues, depends on your business.
Get in touch today to explore your options and see how we can automate your client outreach, and maximize your profits!
DeMaio Digital Marketing 