One of the most important aspects of CRO, is continuously testing your landing pages to make sure they are effective.
Author: Doug DeMaio
Doug is a life-long learner, dedicated to bettering the craft of content marketing, and sharing his discoveries with others. A true content and media addict, Doug spends his time reading, writing, creating video content, and playing music.
Supporting your Brand with Original Research | A Framework
Throughout the long sales cycles in education and senior living, prospects are becoming expert researchers in their own right.
Lead Magnets for Schools | A Crash Course
There's some misunderstanding of what constitutes a lead magnet, and how to best use them, among many independent school websites. What is a Lead Magnet? A lead magnet is any piece of content--could be a blog post, case study, podcast, video, virtual experience, webinar, etc.--that your leads are searching for. It's a way to bring … Continue reading Lead Magnets for Schools | A Crash Course
LinkedIn Content Planning for Independent Schools
Here's how we generate high quality LinkedIn content for schools, consistently, without the headache.
LinkedIn For Independent Schools | A Guide
Check out the abbreviated playbook for Independent Schools on LinkedIn
LinkedIn For Independent Schools
LinkedIn for Independent Schools, by Douglas DeMaio
The Best Web Hosting Options for Small Business
Narrow down your web hosting options. Go with a provider with a long history of satisfied customers and strong service.
The Google Maps “Three Pack”
You may have heard reference to the Google Maps Three Pack, or Maps Pack. What is the "three pack" though; how is it determined; and how powerful is it, really? Let's take a look. What is the Google Maps Pack (by any name...) The Google Maps Three Pack, (also known as the "maps pack", the … Continue reading The Google Maps “Three Pack”
Posting Panoramas on Instagram
Use this trick to post your panoramic photos to Instagram, giving your viewer an immersive experience.
DeMaio Digital Marketing 