Inbound Marketing refers to the marketing philosophy that dominates most of modern/digital marketing. Inbound refers to the process of attracting customers towards you, inbound, rather than reaching out and forcing your message in front of people.
Check out my top 9 Marketing Reads for 2021.
Best Books to Learn About Inbound Marketing
Inbound marketing is the crux of my business, and where my most impactful wins have come from. It utilizes a number of different strategies to attract leads, engage them, and turn them into delighted customers and evangelists for your brand.
Inbound marketing is what keeps a business running, growing, and scaling 24/7. There is a wealth of knowledge on the subject available, but these are the books that will really elucidate the process, and give you the framework you need to launch a successful inbound marketing strategy.
INBOUND MARKETING: ATTRACT, ENGAGE AND DELIGHT CUSTOMERS ONLINE
BY BRIAN HALLIGAN AND DHARMESH SHAH
Written by the founders of Hubspot, one of the platforms I trust and respect, “Inbound Marketing” outlines the hallmarks of Hubspot’s philosophy. This philosophy has simultaneously catapulted their business to unprecedented growth, and helped countless other businesses and marketers thrive in the process.
Shah and Halligan have the unique perspective of being dedicated marketing professionals, and also industry leading tech entrepreneurs. They know how to use these skills to grow a massively successful business.
This book will show you how to build a content framework that brings leads to you on autopilot—and is especially worthwhile if you use or are planning to use Hubspot’s software solutions, as well.
SHOP FOR INBOUND MARKETING: ATTRACT, ENGAGE AND DELIGHT CUSTOMERS ONLINE
THEY ASK YOU ANSWER: A REVOLUTIONARY APPROACH TO INBOUND SALES, CONTENT MARKETING, AND TODAY’S DIGITAL CONSUMER
BY MARCUS SHERIDAN
Marcus Sheridan is one of the leading voices when it comes to Inbound marketing utilization. Marcus has been able to transform a struggling pool installation company into a multinational conglomerate of retailers, installers, and fabricators, all through the use of inbound content marketing.
Throughout this process, Marcus has also created a valuable consulting and writing business—the crux of which is this awesome look into “Inbound Sales, Content Marketing, and Today’s Digital Consumer.” If you want to understand how to apply inbound practices to your business (and you aren’t running a marketing agency…) this is a must read.
SHOP FOR THEY ASK YOU ANSWER: A REVOLUTIONARY APPROACH TO INBOUND SALES, CONTENT MARKETING, AND TODAY’S DIGITAL CONSUMER
Inbound Marketing Book
By Tom Poland
As the title implies, this is a straightforward book on Inbound Marketing. Poland does a great job of explaining what inbound marketing is, directly. As stated on the cover, this book provides you with a system to generate leads, consistently. This isn’t a book “about” inbound marketing—it is a book that shows you how to accomplish inbound marketing. Less theory, more practice.
This book is especially great for folks who are marketing a service, SaaS, or a high-ticket course or program. It focuses on how to use your expertise and knowledge to leverage different channels and create a constant flow of qualified leads, via inbound marketing.
Shop for Inbound Marketing Book
Inbound Marketing for Dummies
By Scott Miller
Inbound Marketing for Dummies does a great job of boiling the subject down so that it’s easy to understand, while still providing enough information to make it applicable to a variety of industries. This is a great book to get started in the field, learn the lingo, and start thinking about how to apply it to your given situation.
While this book provides a great overview of inbound marketing, it is a bit too broad. I suggest starting out with this book, and moving on to more industry-specific publications once you understand the basics.
Shop for Inbound Marketing for Dummies
Drop a comment or a message to let me know if there are any other great inbound books I should check out!
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DeMaio Digital Marketing 