Blog

Avoid Audience Overlap in Facebook: Exclude Audiences

Posted on by Doug DeMaio in Advertising, facebook, social media

One of the tricky parts about creating multiple audiences for your ads is the potential for overlapping! Avoiding Audience Overlap Are your lookalike and custom audiences actually overlapping with each other? You may be delivering ads to the same segment of people over and over again, without even realizing it. If you have multiple ads … Continue reading Avoid Audience Overlap in Facebook: Exclude Audiences →

Nurture Leads with Multi-Part Campaigns

Posted on by Doug DeMaio in Advertising, content marketing, facebook, social media

I've talked a lot about targeting, re-targeting, and creating lookalike audiences to increase your ROI on digital ad spend. These are all valuable skills and tricks, but for some products you'll need to do more. Creating one, well-targeted, well-written, fully-optimized ad just isn't always enough any more. You need to nurture your leads through a … Continue reading Nurture Leads with Multi-Part Campaigns →

Use PageSpeed Insights to Optimize Your Website Load Time

Posted on by Doug DeMaio in page speed, SEO

Get all the information you need to speed up and optimize your website—and watch your bounce-rate drop! PageSpeed Insights PageSpeed Insights is a service offered by Google that generates a free, and pretty detailed insight report, with regards to how fast your site loads. All you have to do is navigate to the PageSpeed Insights … Continue reading Use PageSpeed Insights to Optimize Your Website Load Time →