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Find Dead Backlinks: Perform an SEO-ance!

What is an SEO-ance? One of the best ways to drum up backlinks to your online content is by finding and replacing dead links on other sites. By finding dead links to related content, you're already more than halfway to building a link back to your site. The link is already there on another site, … Continue reading Find Dead Backlinks: Perform an SEO-ance!

The Other ABC of Marketing: Always Be Contextualizing

What makes your target audience happy with regards to your content? Context. That's why it's so important to Always Be Contextualizing. Make the most out of the content you have, by delivering it at the ideal moment, to the right customer! What is Contextual Marketing? Delivering the right content, at the right time is the … Continue reading The Other ABC of Marketing: Always Be Contextualizing

Small Scale Marketing Assistance: Plugging the Leak

Is there a specific aspect of your marketing effort that is falling short? Does your funnel have a leak? There are a lot of different skill sets and tasks involved in developing a successful content marketing effort. From strategy, to content creation, to delivery, analysis, and research, it's not strange to have a weak spot. … Continue reading Small Scale Marketing Assistance: Plugging the Leak

Are you getting the most out of your HubSpot integration?

So you're using HubSpot's Marketing and Sales software. Great! But onboarding is over, and you're worried that you're not getting the most out of this great tools. You are not alone. Extended HubSpot Onboarding Get the knowledge you need to start developing strategic, beneficial content; gathering useful and easily-understood analytic information; creating targeted social ad … Continue reading Are you getting the most out of your HubSpot integration?

Content: Strategy, Creation, and Analysis

The new mantra in the marketing world seems to be "content, content, content." If you want to drive traffic and generate leads, you need content, they'll tell you. And it's true. But it's only part of the equation. First Step: Content Strategy Creating content is a huge part of driving traffic to your site and … Continue reading Content: Strategy, Creation, and Analysis

Apply Computer-Based Technologies and Media

Competency 8: Apply Computer-Based Technologies and Media to the Solution of Instructional Problems Plans and designs effective learning environments and experiences supported by technology Applies technology to facilitate a variety of effective assessment and evaluation strategies Demonstrates understanding of social, ethical, legal, and human issues surrounding the use of technology and applies it in practice … Continue reading Apply Computer-Based Technologies and Media

Apply Instructional Design Principles

Competency 7: Apply Instructional Design Principles Identifies and analyzes learning and performance problems Design, plans, and develops instructional interventions using appropriate strategies and techniques Develops an evaluation plan for a project based on stated goals and recognized standards   Representative Artifacts: Sample Case Study Sample E-Learning Module Sample Evaluation Plan   Narrative: Identifies and Analyzes … Continue reading Apply Instructional Design Principles

Participate Actively in the Profession

Competency 6: Participate Actively in the Profession Identifies and participates in communities of practice within the field of Educational Technology   Representative Artifacts: digitalteachers.net https://twitter.com/ywpvt https://www.qmprogram.org/myqm/index.cfm?program=3 / https://www.qualitymatters.org/ a number of related groups on Linkedin.com and facebook.com Narrative: For this competency, I've included a variety of organizations/networks that I tap into for help staying current … Continue reading Participate Actively in the Profession

Engage in Professional Development

Competency 5: Engage in Professional Development Demonstrates the disposition for life-long learning and continuous professional development   Representative Artifacts: Career Pathways Reflection Group Project Personal Reflection   Narrative: For this competency I chose two artifacts from the EDCI 660 course--my Career Pathway Reflection and my Group Project Reflection. The Career Pathway Reflection provides insight into … Continue reading Engage in Professional Development