content marketing – DeMaio Digital Marketing

Testing Landing Pages to Improve Conversion Rates | Simple Guidelines

Posted on July 7, 2023July 8, 2023 by Doug DeMaio in content marketing

One of the most important aspects of CRO, is continuously testing your landing pages to make sure they are effective.

Supporting your Brand with Original Research | A Framework

Posted on July 6, 2023 by Doug DeMaio in content marketing

Throughout the long sales cycles in education and senior living, prospects are becoming expert researchers in their own right.

Lead Magnets for Schools | A Crash Course

Posted on August 19, 2022 by Doug DeMaio in content marketing

There's some misunderstanding of what constitutes a lead magnet, and how to best use them, among many independent school websites. What is a Lead Magnet? A lead magnet is any piece of content--could be a blog post, case study, podcast, video, virtual experience, webinar, etc.--that your leads are searching for. It's a way to bring … Continue reading Lead Magnets for Schools | A Crash Course →

The Google Maps “Three Pack”

Posted on November 22, 2020November 22, 2020 by Doug DeMaio in content marketing, search engine optimization, SEO

You may have heard reference to the Google Maps Three Pack, or Maps Pack. What is the "three pack" though; how is it determined; and how powerful is it, really? Let's take a look. What is the Google Maps Pack (by any name...) The Google Maps Three Pack, (also known as the "maps pack", the … Continue reading The Google Maps “Three Pack” →

From Subject Matter Expert to Content Empire

Posted on March 12, 2020 by Doug DeMaio in content marketing, facebook, google adwords, lookalike audience, marketing automation, Marketing Services, search engine optimization, SEO, social media

One of our favorite things to do is to help experts leverage their knowledge to create "content empires" that work overtime for them and their businesses.