Category: content marketing

Utilizing Custom Conversions for Facebook Ads

Posted on by Doug DeMaio in Advertising, content marketing, facebook, marketing automation, Pay Per Click

Facebook is an amazingly powerful marketing tool. The platform pulls in an abundance of data on an ongoing basis, and utilizes it to maximize the effectiveness of the advertising being done on their site. Without making us privy to the massive amount of data that they take in on a constant basis, they allow us, … Continue reading Utilizing Custom Conversions for Facebook Ads →

What is retargeting? What are retargeted ads?

Posted on by Doug DeMaio in Advertising, content marketing, facebook, google adwords, lookalike audience

I talk a lot here about retargeting, and running retargeted ad campaigns. I've discussed some of the strategy and the technical points of getting your campaigns set up—but what about a simple definition? What is retargeting? And why is it so important? What is Retargeting Retargeting (also known as remarketing) is the process of delivering … Continue reading What is retargeting? What are retargeted ads? →

Nurture Leads with Multi-Part Campaigns

Posted on by Doug DeMaio in Advertising, content marketing, facebook, social media

I've talked a lot about targeting, re-targeting, and creating lookalike audiences to increase your ROI on digital ad spend. These are all valuable skills and tricks, but for some products you'll need to do more. Creating one, well-targeted, well-written, fully-optimized ad just isn't always enough any more. You need to nurture your leads through a … Continue reading Nurture Leads with Multi-Part Campaigns →