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Category: content marketing
Compress Images for Faster Page Loads
Improving the loading speed of your most visited web pages is one of the most important, and easiest things that you can do for your website. For most websites, this starts with shrinking your image file sizes.
Use Side-by-Side Photo Comparisons to Increase Time on Page
An easy way to incorporate interactive elements in your blogs or site pages is the side-by-side photo comparison slider.
SEO Strategy 101: Pillar Content
One aspect of SEO strategy that doesn't always get the respect it deserves, is Pillar Content Creation. Pillar content is the foundational content on your site that serves to boost your topic authority, acts as a repository for great info, and pull a huge chunk of your site traffic. Without valid pillar content, your auxiliary … Continue reading SEO Strategy 101: Pillar Content
Optimize Your Existing Blog Posts: Advanced Keyword Research
A quick way to boost your SEO is to update and optimize your old blog posts. Generally, when we look back to posts we wrote months ago, we realize that there are tweaks we can make to increase the on-page SEO, better align keywords with our brand, or create more engaging copy. Sometimes, this is … Continue reading Optimize Your Existing Blog Posts: Advanced Keyword Research
Short-term Marketing Help
Get Fast Marketing Help Planning an important campaign? Need to refresh your blog? Making a big push for brand awareness? Marketing Cycles Your marketing efforts often come in cycles, depending on product releases, event dates, or seasonal changes in your organizations offerings. Every industry has its own challenges--sometimes these rushed marketing cycles can last days, … Continue reading Short-term Marketing Help
Find Dead Backlinks: Perform an SEO-ance!
What is an SEO-ance? One of the best ways to drum up backlinks to your online content is by finding and replacing dead links on other sites. By finding dead links to related content, you're already more than halfway to building a link back to your site. The link is already there on another site, … Continue reading Find Dead Backlinks: Perform an SEO-ance!
The Other ABC of Marketing: Always Be Contextualizing
What makes your target audience happy with regards to your content? Context. That's why it's so important to Always Be Contextualizing. Make the most out of the content you have, by delivering it at the ideal moment, to the right customer! What is Contextual Marketing? Delivering the right content, at the right time is the … Continue reading The Other ABC of Marketing: Always Be Contextualizing
Small Scale Marketing Assistance: Plugging the Leak
Is there a specific aspect of your marketing effort that is falling short? Does your funnel have a leak? There are a lot of different skill sets and tasks involved in developing a successful content marketing effort. From strategy, to content creation, to delivery, analysis, and research, it's not strange to have a weak spot. … Continue reading Small Scale Marketing Assistance: Plugging the Leak
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