facebook – DeMaio Digital Marketing

From Subject Matter Expert to Content Empire

Posted on March 12, 2020 by Doug DeMaio in content marketing, facebook, google adwords, lookalike audience, marketing automation, Marketing Services, search engine optimization, SEO, social media

One of our favorite things to do is to help experts leverage their knowledge to create "content empires" that work overtime for them and their businesses.

Creating Dynamic Ads on Facebook

Posted on December 13, 2019December 13, 2019 by Doug DeMaio in Advertising, facebook, marketing automation, social media

Dynamic creatives allow you to make the best use of your budget, without the time and expense of split testing. Learn how.

Connecting Your Google Ads and Facebook Ads Strategies: A Guide

Posted on October 25, 2019November 5, 2019 by Doug DeMaio in Advertising, content marketing, facebook, google adwords, marketing automation, social media

Target your prospects across platforms, meeting them where they are!

Utilizing Custom Conversions for Facebook Ads

Posted on October 22, 2019October 22, 2019 by Doug DeMaio in Advertising, content marketing, facebook, marketing automation, Pay Per Click

Facebook is an amazingly powerful marketing tool. The platform pulls in an abundance of data on an ongoing basis, and utilizes it to maximize the effectiveness of the advertising being done on their site. Without making us privy to the massive amount of data that they take in on a constant basis, they allow us, … Continue reading Utilizing Custom Conversions for Facebook Ads →

What is retargeting? What are retargeted ads?

Posted on October 1, 2019 by Doug DeMaio in Advertising, content marketing, facebook, google adwords, lookalike audience

I talk a lot here about retargeting, and running retargeted ad campaigns. I've discussed some of the strategy and the technical points of getting your campaigns set up—but what about a simple definition? What is retargeting? And why is it so important? What is Retargeting Retargeting (also known as remarketing) is the process of delivering … Continue reading What is retargeting? What are retargeted ads? →

What is a Lookalike Audience?

Posted on September 22, 2019 by Doug DeMaio in Advertising, facebook, lookalike audience, Pay Per Click, social media

A lookalike audience is an ad audiences that mimics the demographics and interests of a specified group of people.

Avoid Audience Overlap in Facebook: Exclude Audiences

Posted on September 17, 2019September 17, 2019 by Doug DeMaio in Advertising, facebook, social media

One of the tricky parts about creating multiple audiences for your ads is the potential for overlapping! Avoiding Audience Overlap Are your lookalike and custom audiences actually overlapping with each other? You may be delivering ads to the same segment of people over and over again, without even realizing it. If you have multiple ads … Continue reading Avoid Audience Overlap in Facebook: Exclude Audiences →

Basic Strategy for Custom and Lookalike Audiences

Posted on August 6, 2019 by Doug DeMaio in Advertising, facebook, marketing automation, social media

Utilize your different audience assets to their fullest potential.

Nurture Leads with Multi-Part Campaigns

Posted on July 16, 2019July 16, 2019 by Doug DeMaio in Advertising, content marketing, facebook, social media

I've talked a lot about targeting, re-targeting, and creating lookalike audiences to increase your ROI on digital ad spend. These are all valuable skills and tricks, but for some products you'll need to do more. Creating one, well-targeted, well-written, fully-optimized ad just isn't always enough any more. You need to nurture your leads through a … Continue reading Nurture Leads with Multi-Part Campaigns →