lookalike audience – DeMaio Digital Marketing

From Subject Matter Expert to Content Empire

Posted on March 12, 2020 by Doug DeMaio in content marketing, facebook, google adwords, lookalike audience, marketing automation, Marketing Services, search engine optimization, SEO, social media

One of our favorite things to do is to help experts leverage their knowledge to create "content empires" that work overtime for them and their businesses.

What is retargeting? What are retargeted ads?

Posted on October 1, 2019 by Doug DeMaio in Advertising, content marketing, facebook, google adwords, lookalike audience

I talk a lot here about retargeting, and running retargeted ad campaigns. I've discussed some of the strategy and the technical points of getting your campaigns set up—but what about a simple definition? What is retargeting? And why is it so important? What is Retargeting Retargeting (also known as remarketing) is the process of delivering … Continue reading What is retargeting? What are retargeted ads? →

What is a Lookalike Audience?

Posted on September 22, 2019 by Doug DeMaio in Advertising, facebook, lookalike audience, Pay Per Click, social media

A lookalike audience is an ad audiences that mimics the demographics and interests of a specified group of people.