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Category: marketing automation
Why You Need to be Retargeting Your Website Visitors
If you have a product or service that you sell online, you need to be dedicating some budget to retargeted ads. Quite simply, it's the most effective way to convert leads into customers.
‘Retargeting’ Ad Campaigns on Facebook
By tracking visitors on your site you can create high-conversion ad campaigns that target far fewer people and spend far less per click.
Target High-Converting Prospects with Look-Alike Audiences
Use Facebook's look-alike audience feature to create custom ad audiences that fit your niche, quickly and easily.
Individualized Ad Audiences for Facebook
Create Facebook ad audiences based on your website visitors or any other list of people.
Turn Facebook Comments into Leads
The Comment Guard is an ingenious little Facebook trick that allows you to automatically target anyone who comments on your posts, and add them to a Facebook Messenger chat flow.
Why You Should Be Using Chatbots
Chatbots are not the future of marketing, like many people are saying. They are the present! Chatbots may seem like a bridge too far for some organizations. If you're running a business by yourself, or trying to lead all of the marketing efforts, it makes sense to want to stick to the tried-and-true. Email marketing … Continue reading Why You Should Be Using Chatbots
Getting Started with Chat Bots
For a lot of marketers, automation seems like the final frontier. One of the ways we see automation popping up today, is through the use of chat bots.
Small Scale Marketing Assistance: Plugging the Leak
Is there a specific aspect of your marketing effort that is falling short? Does your funnel have a leak? There are a lot of different skill sets and tasks involved in developing a successful content marketing effort. From strategy, to content creation, to delivery, analysis, and research, it's not strange to have a weak spot. … Continue reading Small Scale Marketing Assistance: Plugging the Leak