Content Marketing | Inbound | Automation
Getting started with Google AdWords is crazy easy at this point. Google knows that the best way to bring in advertising dollars is to make this process as streamlined as possible, and to provide better results than you could hope you for without it. Setting up your account, and getting your first optimized ad out … Continue reading Google AdWords Basics
Using this great tool at clicktotweet.co allows you to craft sharable tweets, and link them in your blog posts and other communications. You can create a pre-written tweet that will automatically be linked to the account of the person who clicks the link. All they will have to do is click share, and your tweet … Continue reading Use ClickToTweet to increase social shares
Including images in your social posts is proven best-practice for increased engagement. To expand that reach, consider using clickable social cards—images that link directly to your landing page or offer. Why Clickable Cards When you add an image to a traditional Facebook or twitter post, users generally engage with that image by clicking it and … Continue reading Create Clickable Social Cards for Higher Engagement
A quick way to boost your SEO is to update and optimize your old blog posts. Generally, when we look back to posts we wrote months ago, we realize that there are tweaks we can make to increase the on-page SEO, better align keywords with our brand, or create more engaging copy. Sometimes, this is … Continue reading Optimize Your Existing Blog Posts: Advanced Keyword Research
Do you want to increase the Time on Page for your landing pages up to 300% without spending a cent? Including a moveable, VR-style panorama can increase the time spent on your page, and you likely have all the resources you need within arm's reach.Using Click and Drag PhotosUsing a panoramic photo to provide an … Continue reading Triple Time on Page with Panoramic Photos
For a lot of marketers, automation seems like the final frontier. One of the ways we see automation popping up today, is through the use of chat bots.
Get Fast Marketing Help Planning an important campaign? Need to refresh your blog? Making a big push for brand awareness? Marketing Cycles Your marketing efforts often come in cycles, depending on product releases, event dates, or seasonal changes in your organizations offerings. Every industry has its own challenges--sometimes these rushed marketing cycles can last days, … Continue reading Short-term Marketing Help
What makes your target audience happy with regards to your content? Context. That's why it's so important to Always Be Contextualizing. Make the most out of the content you have, by delivering it at the ideal moment, to the right customer! What is Contextual Marketing? Delivering the right content, at the right time is the … Continue reading The Other ABC of Marketing: Always Be Contextualizing
Is there a specific aspect of your marketing effort that is falling short? Does your funnel have a leak? There are a lot of different skill sets and tasks involved in developing a successful content marketing effort. From strategy, to content creation, to delivery, analysis, and research, it's not strange to have a weak spot. … Continue reading Small Scale Marketing Assistance: Plugging the Leak
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