Pay Per Click – DeMaio Digital Marketing

Utilizing Custom Conversions for Facebook Ads

Posted on October 22, 2019October 22, 2019 by Doug DeMaio in Advertising, content marketing, facebook, marketing automation, Pay Per Click

Facebook is an amazingly powerful marketing tool. The platform pulls in an abundance of data on an ongoing basis, and utilizes it to maximize the effectiveness of the advertising being done on their site. Without making us privy to the massive amount of data that they take in on a constant basis, they allow us, … Continue reading Utilizing Custom Conversions for Facebook Ads →

What is a Lookalike Audience?

Posted on September 22, 2019 by Doug DeMaio in Advertising, facebook, lookalike audience, Pay Per Click, social media

A lookalike audience is an ad audiences that mimics the demographics and interests of a specified group of people.

‘Retargeting’ Ad Campaigns on Facebook

Posted on April 29, 2019 by Doug DeMaio in Advertising, content marketing, facebook, marketing automation, Pay Per Click

By tracking visitors on your site you can create high-conversion ad campaigns that target far fewer people and spend far less per click.

Google AdWords Basics

Posted on February 12, 2019February 28, 2019 by Doug DeMaio in Advertising, Marketing Services, Pay Per Click

Getting started with Google AdWords is crazy easy at this point. Google knows that the best way to bring in advertising dollars is to make this process as streamlined as possible, and to provide better results than you could hope you for without it. Setting up your account, and getting your first optimized ad out … Continue reading Google AdWords Basics →