You may have heard reference to the Google Maps Three Pack, or Maps Pack. What is the "three pack" though; how is it determined; and how powerful is it, really? Let's take a look. What is the Google Maps Pack (by any name...) The Google Maps Three Pack, (also known as the "maps pack", the … Continue reading The Google Maps “Three Pack”
Category: SEO
From Subject Matter Expert to Content Empire
One of our favorite things to do is to help experts leverage their knowledge to create "content empires" that work overtime for them and their businesses.
What is SEO?: Search Engine Optimization for 2020
Search Engine Optimization (SEO) is the ongoing process of tweaking online content so that it is delivered to the most searchers, by search engines such as Google.
Use PageSpeed Insights to Optimize Your Website Load Time
Get all the information you need to speed up and optimize your website—and watch your bounce-rate drop! PageSpeed Insights PageSpeed Insights is a service offered by Google that generates a free, and pretty detailed insight report, with regards to how fast your site loads. All you have to do is navigate to the PageSpeed Insights … Continue reading Use PageSpeed Insights to Optimize Your Website Load Time
Compress Images for Faster Page Loads
Improving the loading speed of your most visited web pages is one of the most important, and easiest things that you can do for your website. For most websites, this starts with shrinking your image file sizes.
Use Side-by-Side Photo Comparisons to Increase Time on Page
An easy way to incorporate interactive elements in your blogs or site pages is the side-by-side photo comparison slider.
Creating the Best Facebook Preview
One of the most essential parts of setting up your Facebook presence is what your page preview looks like.
Use ClickToTweet to increase social shares
Using this great tool at clicktotweet.co allows you to craft sharable tweets, and link them in your blog posts and other communications. You can create a pre-written tweet that will automatically be linked to the account of the person who clicks the link. All they will have to do is click share, and your tweet … Continue reading Use ClickToTweet to increase social shares
Create Clickable Social Cards for Higher Engagement
Including images in your social posts is proven best-practice for increased engagement. To expand that reach, consider using clickable social cards—images that link directly to your landing page or offer. Why Clickable Cards When you add an image to a traditional Facebook or twitter post, users generally engage with that image by clicking it and … Continue reading Create Clickable Social Cards for Higher Engagement