Every effective marketing campaign, or strategic marketing plan starts with a content strategy. Content strategy involves researching and identifying niches, keywords, and pain-points that speak to your prospective buyers, and developing the content to feed to these prospects as we guide them through a buyer’s journey.
Most people aren’t ready to make a purchase on their first encounter with a brand or website. They begin their journey in an information gathering stage, and begin to build trust with the brands that help them gather this information.
An effective content strategy outlines the types of messages sent to each type of buyer you interact with, at each different stage of interaction. It’s about providing valuable content, at the right time, to build a relationship with your prospective customers. When it comes time to make the final purchase decision, your brand will be the only option they consider.
Get in touch today to discuss your content plan!
DeMaio Digital Marketing 