Keyword research is one of the building blocks of content marketing and SEO. It’s a throwback to the days of early SEO, but it’s one that works and is necessary. If you’re having trouble locating prospects and leads, it’s likely because you aren’t targeting the right keywords—you aren’t matching what your searchers are looking for.
Keyword research is the beginning. It will help you get an idea of the content you need to create, and the niches you should be targeting. It’s a building block of a larger content plan, but it is the best place to start.
If you’re looking to narrow down your target audience, and drive traffic to your blog or site, drop me a line and let’s discuss your keyword targeting.
DeMaio Digital Marketing 