content marketing – DeMaio Digital Marketing

Supporting your Brand with Original Research | A Framework

Posted on July 6, 2023 by Doug DeMaio in content marketing

Throughout the long sales cycles in education and senior living, prospects are becoming expert researchers in their own right.

Lead Magnets for Schools | A Crash Course

Posted on August 19, 2022 by Doug DeMaio in content marketing

There's some misunderstanding of what constitutes a lead magnet, and how to best use them, among many independent school websites. What is a Lead Magnet? A lead magnet is any piece of content--could be a blog post, case study, podcast, video, virtual experience, webinar, etc.--that your leads are searching for. It's a way to bring … Continue reading Lead Magnets for Schools | A Crash Course →

The Best Web Hosting Options for Small Business

Posted on November 30, 2020November 30, 2020 by Doug DeMaio in Uncategorized

Narrow down your web hosting options. Go with a provider with a long history of satisfied customers and strong service.

Rolling Outreach vs. Intermittent Outreach: A Strategy

Posted on January 22, 2020 by Doug DeMaio in content marketing, marketing automation

Keep your leads engaged by using both intermittent outreach, and time bound responses to behavior.

Syndicate Your Own Content — For Free

Posted on March 25, 2019 by Doug DeMaio in content marketing, Marketing Services

Syndicate your own content for free at these sites. Build your brand and leads.

SEO Strategy 101: Pillar Content

Posted on December 19, 2018February 28, 2019 by Doug DeMaio in content marketing, SEO

One aspect of SEO strategy that doesn't always get the respect it deserves, is Pillar Content Creation. Pillar content is the foundational content on your site that serves to boost your topic authority, acts as a repository for great info, and pull a huge chunk of your site traffic. Without valid pillar content, your auxiliary … Continue reading SEO Strategy 101: Pillar Content →

Triple Time on Page with Panoramic Photos

Posted on December 18, 2018February 28, 2019 by Doug DeMaio in Marketing Services, SEO

Do you want to increase the Time on Page for your landing pages up to 300% without spending a cent? Including a moveable, VR-style panorama can increase the time spent on your page, and you likely have all the resources you need within arm's reach.Using Click and Drag PhotosUsing a panoramic photo to provide an … Continue reading Triple Time on Page with Panoramic Photos →

Getting Started with Chat Bots

Posted on December 15, 2018October 18, 2019 by Doug DeMaio in chat bots, marketing automation, Marketing Services

For a lot of marketers, automation seems like the final frontier. One of the ways we see automation popping up today, is through the use of chat bots.