I've talked a lot about targeting, re-targeting, and creating lookalike audiences to increase your ROI on digital ad spend. These are all valuable skills and tricks, but for some products you'll need to do more. Creating one, well-targeted, well-written, fully-optimized ad just isn't always enough any more. You need to nurture your leads through a … Continue reading Nurture Leads with Multi-Part Campaigns
Tag: facebook
Facebook Ads Manager: Basics
Get acquainted with your Facebook Ads Manager, and create your first fully functioning ad campaign.
Creating the Best Facebook Preview
One of the most essential parts of setting up your Facebook presence is what your page preview looks like.