Tag: facebook ads

Utilizing Custom Conversions for Facebook Ads

Posted on by Doug DeMaio in Advertising, content marketing, facebook, marketing automation, Pay Per Click

Facebook is an amazingly powerful marketing tool. The platform pulls in an abundance of data on an ongoing basis, and utilizes it to maximize the effectiveness of the advertising being done on their site. Without making us privy to the massive amount of data that they take in on a constant basis, they allow us, … Continue reading Utilizing Custom Conversions for Facebook Ads →

Avoid Audience Overlap in Facebook: Exclude Audiences

Posted on by Doug DeMaio in Advertising, facebook, social media

One of the tricky parts about creating multiple audiences for your ads is the potential for overlapping! Avoiding Audience Overlap Are your lookalike and custom audiences actually overlapping with each other? You may be delivering ads to the same segment of people over and over again, without even realizing it. If you have multiple ads … Continue reading Avoid Audience Overlap in Facebook: Exclude Audiences →

Nurture Leads with Multi-Part Campaigns

Posted on by Doug DeMaio in Advertising, content marketing, facebook, social media

I've talked a lot about targeting, re-targeting, and creating lookalike audiences to increase your ROI on digital ad spend. These are all valuable skills and tricks, but for some products you'll need to do more. Creating one, well-targeted, well-written, fully-optimized ad just isn't always enough any more. You need to nurture your leads through a … Continue reading Nurture Leads with Multi-Part Campaigns →