A lookalike audience is an ad audiences that mimics the demographics and interests of a specified group of people.
Tag: facebook marketing
Avoid Audience Overlap in Facebook: Exclude Audiences
One of the tricky parts about creating multiple audiences for your ads is the potential for overlapping! Avoiding Audience Overlap Are your lookalike and custom audiences actually overlapping with each other? You may be delivering ads to the same segment of people over and over again, without even realizing it. If you have multiple ads … Continue reading Avoid Audience Overlap in Facebook: Exclude Audiences
Basic Strategy for Custom and Lookalike Audiences
Utilize your different audience assets to their fullest potential.
Nurture Leads with Multi-Part Campaigns
I've talked a lot about targeting, re-targeting, and creating lookalike audiences to increase your ROI on digital ad spend. These are all valuable skills and tricks, but for some products you'll need to do more. Creating one, well-targeted, well-written, fully-optimized ad just isn't always enough any more. You need to nurture your leads through a … Continue reading Nurture Leads with Multi-Part Campaigns
Facebook Ads Manager: Basics
Get acquainted with your Facebook Ads Manager, and create your first fully functioning ad campaign.
Why You Need to be Retargeting Your Website Visitors
If you have a product or service that you sell online, you need to be dedicating some budget to retargeted ads. Quite simply, it's the most effective way to convert leads into customers.
Target High-Converting Prospects with Look-Alike Audiences
Use Facebook's look-alike audience feature to create custom ad audiences that fit your niche, quickly and easily.
Turn Facebook Comments into Leads
The Comment Guard is an ingenious little Facebook trick that allows you to automatically target anyone who comments on your posts, and add them to a Facebook Messenger chat flow.
DeMaio Digital Marketing 