retargeting – DeMaio Digital Marketing

Connecting Your Google Ads and Facebook Ads Strategies: A Guide

Posted on October 25, 2019November 5, 2019 by Doug DeMaio in Advertising, content marketing, facebook, google adwords, marketing automation, social media

Target your prospects across platforms, meeting them where they are!

What is retargeting? What are retargeted ads?

Posted on October 1, 2019 by Doug DeMaio in Advertising, content marketing, facebook, google adwords, lookalike audience

I talk a lot here about retargeting, and running retargeted ad campaigns. I've discussed some of the strategy and the technical points of getting your campaigns set up—but what about a simple definition? What is retargeting? And why is it so important? What is Retargeting Retargeting (also known as remarketing) is the process of delivering … Continue reading What is retargeting? What are retargeted ads? →

Remarketing with Google Ads

Posted on June 7, 2019 by Doug DeMaio in Advertising, content marketing, google adwords, marketing automation

Remarketing to your website visitors is a must for small business owners and retail giants alike.

Why You Need to be Retargeting Your Website Visitors

Posted on May 10, 2019May 10, 2019 by Doug DeMaio in Advertising, facebook, marketing automation

If you have a product or service that you sell online, you need to be dedicating some budget to retargeted ads. Quite simply, it's the most effective way to convert leads into customers.

‘Retargeting’ Ad Campaigns on Facebook

Posted on April 29, 2019 by Doug DeMaio in Advertising, content marketing, facebook, marketing automation, Pay Per Click

By tracking visitors on your site you can create high-conversion ad campaigns that target far fewer people and spend far less per click.