Throughout the long sales cycles in education and senior living, prospects are becoming expert researchers in their own right.
Tag: SEO
The Best Web Hosting Options for Small Business
Narrow down your web hosting options. Go with a provider with a long history of satisfied customers and strong service.
What is SEO?: Search Engine Optimization for 2020
Search Engine Optimization (SEO) is the ongoing process of tweaking online content so that it is delivered to the most searchers, by search engines such as Google.
Use Side-by-Side Photo Comparisons to Increase Time on Page
An easy way to incorporate interactive elements in your blogs or site pages is the side-by-side photo comparison slider.
Google AdWords Basics
Getting started with Google AdWords is crazy easy at this point. Google knows that the best way to bring in advertising dollars is to make this process as streamlined as possible, and to provide better results than you could hope you for without it. Setting up your account, and getting your first optimized ad out … Continue reading Google AdWords Basics
Use ClickToTweet to increase social shares
Using this great tool at clicktotweet.co allows you to craft sharable tweets, and link them in your blog posts and other communications. You can create a pre-written tweet that will automatically be linked to the account of the person who clicks the link. All they will have to do is click share, and your tweet … Continue reading Use ClickToTweet to increase social shares
Create Clickable Social Cards for Higher Engagement
Including images in your social posts is proven best-practice for increased engagement. To expand that reach, consider using clickable social cards—images that link directly to your landing page or offer. Why Clickable Cards When you add an image to a traditional Facebook or twitter post, users generally engage with that image by clicking it and … Continue reading Create Clickable Social Cards for Higher Engagement
SEO Strategy 101: Pillar Content
One aspect of SEO strategy that doesn't always get the respect it deserves, is Pillar Content Creation. Pillar content is the foundational content on your site that serves to boost your topic authority, acts as a repository for great info, and pull a huge chunk of your site traffic. Without valid pillar content, your auxiliary … Continue reading SEO Strategy 101: Pillar Content
Optimize Your Existing Blog Posts: Advanced Keyword Research
A quick way to boost your SEO is to update and optimize your old blog posts. Generally, when we look back to posts we wrote months ago, we realize that there are tweaks we can make to increase the on-page SEO, better align keywords with our brand, or create more engaging copy. Sometimes, this is … Continue reading Optimize Your Existing Blog Posts: Advanced Keyword Research
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